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On May 24, 2010, became the exclusive provider of online dating service for Yahoo! ". In December 2010, Match.com’s CEO Greg Blatt was made CEO of parent company IAC.
It was announced in February 2011 that would acquire dating site Ok Cupid, diversifying its portfolio of dating sites with a non-subscription based site.
Daters would meet in a public location sponsored by
People would be involved in social activities and a form of speed dating together. Shortly afterwards, IAC fired Tim Sullivan as acting CEO, and laid off 30 people in the Dallas office involved with the Match Live brand.
has responded that it would create many problems trying to get background information from all their users. On UK, the British version of the site, the option to cancel your subscription, and to end auto renewal, is found under “my account settings.” It can also be terminated by calling customer support.